Why study geography in international marketing? Discuss.
Why study a country’s history? Discuss.
How does an understanding of history help an international marketer?
Why is there a love-hate relationship between Mexico and the United States? Discuss.
Some say the global environment is a global issue rather than a national one. What does this mean? Discuss.
Pick a country and show how employment and topography affect marketing within the country.
Pick a country (other than Mexico) and show how significant historical events have affected the country’s culture.
Discuss the bases of world trade. Give examples illustrating the different bases.
The marketer “should also examine the more complex effect of geography on general market characteristics, distribution systems, and the state of the economy.” Comment.
The world population trend is shifting from rural to urban areas. Discuss the marketing ramifications.
Select a country with a stable population and one with a rapidly growing population. Contrast the marketing implications of these two situations.
“World trade routes bind the world together.” Discuss.
Discuss how your interpretation of Manifest Destiny and the Monroe Doctrine might differ from a Latin American’s.
The telegraph, telephone, television, satellites, computer, and the Internet have all affected how international business operates. Discuss how each of these communications innovations affects international business management.
