Discuss how the shift from making “market entry” decisions to “continuous operations” decisions creates a need for different types of information and data.
Discuss the breadth and scope of international marketing research. Why is international marketing research generally broader in scope than domestic marketing research?
The measure of a competent researcher is the ability to utilize the most sophisticated and adequate techniques and methods available within the limits of time, cost, and the present state of the art. Comment.
What is the task of the international marketing researcher? How is it complicated by the foreign environment?
Discuss the stages of the research process in relation to the problems encountered. Give examples.
Why is the formulation of the research problem difficult in foreign market research?
Discuss the problems of gathering secondary data in foreign markets.
“In many cultures, personal information is inviolably private and absolutely not to be discussed with strangers.” Discuss.
What are some problems created by language and the ability to comprehend the questions in collecting primary data? How can a foreign market researcher overcome these difficulties?
Discuss how decentering is used to get an accurate translation of a questionnaire.
Discuss when qualitative research may be more effective than quantitative research.
Sampling offers some major problems in market research. Discuss.
Select a country. From secondary sources found on the Internet compile the following information for at least a five-year period prior to the present:
principal imports
principal exports
gross national product
chief of state
major cities and population
principal agricultural crop
“The foreign market researcher must possess three essential capabilities to generate meaningful marketing information.” Discuss.
