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Marketing Research
Information Center
Table of Contents
Preface
Walkthrough
Sample Chapter
DVD Table of Contents
Feature Summary
Supplements
PageOut


Student Edition
Instructor Edition
Marketing Research

Donald R. Cooper, Florida Atlantic University
Pamela S. Schindler, Wittenberg University

ISBN: 0072837861
Copyright year: 2006

Supplements



Student DVD (0072837926). Over two dozen written cases and 18 video cases developed especially for this text and others drawn from the extensive McGraw-Hill library. The DVD also contain data sets and additional chapter materials and resources. Click here to view the DVD Table of Contents.

Instructors Resource CD-ROM (007283790X). All of your teaching resources on one disk! Includes the Instructor’s Manual, Computerized Test Bank, and PowerPoint.

Videos (0072837918). Contain 18 video segments pertaining to Marketing Research.

Online Learning Center Website (OLC). This website contains downloadable supplements and extra support material provided by the text authors.

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