Chapter 2
     A Summary of Marketing Research to 1960 (457.0K)

Chapter 3
     Decision Theory Problem (112.0K)

Chapter 5
     Marketing Information Sources (94.0K)

Chapter 6
     Seagate Proposal (112.0K)

Chapter 9
     Closeup: Qualitative Research with Children (27.0K)
     Exhibit: Creative Legacy of Qualitative Research (18.0K)

Chapter 14
     Closeup: Measuring Attitudes on Sensitive Subjects (26.0K)

Chapter 15
     Exhibit: Tips on Intercept Survey Design (13.0K)

Chapter 22
     MindWriter and Simalto+Plus (31.0K)
     Palm Grove Data for Discussion Question 9 (27.0K)

Chapter 23
     Citing Electronic Sources (15.0K)