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Multiple Choice Quiz
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1

Consumption of transfats are a cause of heart disease. This statement is an example of a _____ attitude.
A)cognitive
B)affective
C)conative
D)behavioral
E)peripheral
2

An affective basis for an attitude means that the attitude is based on a(n) _____.
A)emotion
B)behavior
C)opinion
D)culture
E)belief
3

Which of the following statements is true concerning the applicability of attitudes in understanding behavior?
A)general attitudes are the best predictors of behavior
B)behavior is affected equally by those attitudes formed via social learning and those formed via behavioral learning
C)cognitive attitudes influence behavior better than affective-based attitudes
D)a single, global measure of attitude is necessary to predict behavior
E)all of the above are true
4

A _____ scale is used when participants score an object according to its comparative order among two or more objects.
A)ranking
B)rating
C)categorization
D)sorting
E)recording
5

A scale that uses the response options "poor, below average, average, above average, good" is a(n) _____ rating scale.
A)unidimensional
B)multidimensional
C)balanced
D)unbalanced
E)valid
6

Which type of scale provides participants with an opportunity to express no opinion when they are unable to make a choice among the alternatives offered?
A)forced-choice
B)multidimensional
C)balanced
D)unbalanced
E)unforced-choice
7

What happens to responses when a halo effect is introduced?
A)be easy raters
B)give extreme judgments
C)choose the central or neutral point
D)rate objects consistently from question to question
E)procrastinate in making choices
8

When the response options to a question are yes or no, the scale is called a(n) _____ scale.
A)dichotomous
B)continuous
C)multidimensional
D)balanced
E)unforced-choice
9

What type of scale measures the psychological meanings of an attitude object using bipolar adjectives?
A)Likert
B)summated rating
C)Stapel
D)semantic differential
E)constant sums
10

Checklists produce _____ data.
A)nominal
B)ordinal
C)interval
D)ratio
E)nominal and interval





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