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Multiple Choice Quiz
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1

A good survey instrument should be able to _____.
A)encourage each participant to provide accurate responses
B)encourage participants to be succinct in their responses
C)encourage participants to answer only those questions they are comfortable answering
D)encourage participants to end the survey when they feel they have contributed enough information
E)ask as much as possible from the respondents
2

What type of question seeks to group participants' answers so that patterns can be revealed and studied?
A)classification questions
B)target questions
C)supervisory questions
D)administrative questions
E)disguised questions
3

Which term below describes target questions that do not limit responses but do provide a frame of reference for participants' answers?
A)unstructured
B)undisguised
C)structured
D)disguised
E)closed-ended
4

In a question about attitudes toward making donations, the interviewer asks "Don't you agree that everyone has the responsibility of making the world a better place?" This question suffers from _____.
A)sensitive information
B)double-barreled question
C)biased wording
D)frame of reference
E)recall and memory decay
5

When an instrument designer considers whether the question being developed is intended to classify or label attitudes, conditions, and behaviors or to reveal them, he or she is evaluating _____.
A)thoroughness of prior thought
B)communication skill of the participants
C)objective of the study
D)participant motivation
E)frame of reference
6

What question is asked by the issue of time for thought in the design of questions?
A)does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?
B)is the question worded from the researcher's perspective or the participant's perspective?
C)does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?
D)does the question use words that have no meaning or a different meaning for the participant?
E)is it reasonable to assume that the participant can frame an answer to the question?
7

Which type of measurement question poses more than two response choices but seeks a single answer?
A)free-response
B)open-ended
C)dichotomous
D)multiple-choice
E)checklist
8

The question, "Do you like to vacation at the beach?" with the response options of yes or no, is a(n) _____ question.
A)branch
B)screen
C)double-barreled
D)leading
E)ambiguous
9

The _____ form of order bias is likely to occur in mail and in web-based surveys.
A)recency effect
B)primacy effect
C)halo effect
D)demand effect
E)leniency
10

How many answer choices are provided in a dichotomous question?
A)2
B)3-10
C)10 or fewer
D)none
E)it depends on the question





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