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Multiple Choice Quiz
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1

Which term below refers to the percentage of elements in the distribution that meet a criterion?
A)population
B)proportion
C)sample
D)estimate
E)frequency
2

Which of the research questions below is best answered using a frequency distribution?
A)What percentage of the market consists of heavy users, medium users, light users, and nonusers?
B)How do men and women vary in their attitudes toward the brand?
C)What is the relationship between sales and time of year?
D)How effective is the advertising campaign in driving store traffic?
E)Are college students more likely to download music than people the same age who do not attend college?
3

The value that occurs most frequently in a data array is called the _____.
A)mean
B)median
C)mode
D)range
E)standard score
4

The square root of the variance is the _____.
A)mode
B)standard deviation
C)standard score
D)standard error
E)population precision
5

Which term below refers to a measure of the relative peakedness or flatness of the curve defined by the frequency distribution?
A)Kurtosis
B)Deviation
C)Point estimate
D)Standard error
E)Z score
6

Which term below refers to a interval estimate that provides a known probability of including the unknown population parameter?
A)point estimate
B)range
C)confidence interval
D)confidence level
E)variance
7

What is the equation for a 95% confidence interval?
A)<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0072837861/238996/17_7a.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>
B)<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0072837861/238996/17_7b.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>
C)<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0072837861/238996/17_7c.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>
D)<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0072837861/238996/17_7d.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>
E)none of the above
8

Precision is measured with the _____.
A)degree of confidence researchers wish to have in the estimate
B)size of the sample
C)finite correction factor
D)measure of central tendency
E)z score
9

When the size of the calculated sample exceeds _____ percent of the population, a correction factor formula should be applied to adjust the sample size.
A)5
B)10
C)15
D)20
E)30
10

Philadelphia is conducting a study on the characteristics of tourists who drive to Eagles home football games. Previous studies indicate that approximately 70% of all game attendees are people who decided to drive from out of town. If the researcher leading the study desires a 99% confidence level and an interval range of plus or minus 10%, what size should the sample be?
A)120
B)210
C)330
D)1450
E)2258







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