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Multiple Choice Quiz
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1

What type of question is posed to participants in a research study?
A)research
B)management
C)measurement
D)investigative
E)dilemma
2

Which form of budgeting allocates a portion of total expenditures in the unit to research activities?
A)rule-of-thumb budgeting
B)percentage-of-sales budgeting
C)departmental budgeting
D)task budgeting
E)competitive parity
3

A _____ is a criterion for judging the attractiveness of two or more alternatives when using a decision variable.
A)decision theory
B)decision rule
C)ex post facto evaluation
D)choice theory
E)success probability
4

A _____ is a trial collection of data to detect weaknesses in the design or instrument.
A)test market
B)census
C)sample
D)pilot test
E)sampling frame
5

Which term below refers to data that are originally collected to address a problem other than the one which requires the manager's attention?
A)perceptual
B)reference
C)secondary
D)primary
E)pilot
6

If a _____ sampling design is chosen, the process for choosing the sample must give every person within the target population a known nonzero chance of selection.
A)census
B)judgment
C)nonprobability
D)probability
E)primary
7

All of the following components are included in the overview section of a research report except _____.
A)problem background
B)findings from secondary sources
C)research design
D)procedures
E)recommendations
8

If someone is method-bound, he or she is likely to _____.
A)be responsible for data analysis
B)utilize a probability sample
C)prefer one research approach over all others
D)mine a client's database
E)all of the above
9

A firm that specializes in negotiating, placing, and managing sports sponsorships conducted research on the value of sports sponsorships in branding campaigns. This research is used in the firm's pitches for new business and can be described as _____.
A)ill-defined
B)data mining
C)politically-motivated
D)method bound
E)all of the above
10

Researchers may be concerned with data mining because _____.
A)the database was created for a reason that may not be compatible with the management question
B)it is secondary data
C)it provides the potential for extracting meaningful information
D)it is a starting point for decision-based research
E)it offers readily-available data





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