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Multiple Choice Quiz
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1

Researchers may be concerned with using exploratory research because it is perceived as _____.
A)objective
B)nonrepresentative
C)systematic
D)generalizable
E)quantitative
2

What type of interview encourages the participant to talk extensively, sharing as much information as possible?
A)individual depth interview
B)expert interview
C)focus group
D)briefing
E)journal session
3

The first step in conducting a literature search is to _____.
A)define the management dilemma or question
B)identify key terms, people, or events
C)search indexes, bibliographies, and the Web
D)locate and review secondary sources
E)evaluate the value and credibility of secondary sources
4

Which of the following is an example of a primary source of information?
A)census data
B)newspaper articles
C)encyclopedias
D)Google searches
E)internal sales reports
5

Which of the following questions does not address the authority of a source?
A)What are the credentials of the author or institution,
B)What is the reputation of the sponsoring organization?
C)Does the source give you a means of contacting anyone for further information?
D)How old is the information?
E)If facts are supplied, were do they come from?
6

Which of the following questions is considered when determining investigative questions?
A)How can management eliminate negative symptoms?
B)What does the manager need to know to choose the best alternative from the available sources of action?
C)What is the recommended course of action?
D)What symptoms cause management concern?
E)What should be asked or observed to obtain the information the manager needs?
7

The "choice of objectives" type of management question seeks to _____.
A)identify a set of goals
B)take advantage of opportunities
C)evaluate alternatives
D)monitor effectiveness and/or efficiency
E)diagnose problems
8

Which of the following is a fundamental weakness in the marketing research process?
A)incorrectly defining the research question
B)identifying a flawed sampling frame
C)misdefining the target population
D)failing to identify all relevant secondary information
E)skipping the exploratory phase
9

Wal-Mart's research firm is considering the relative profitability of Wal-Mart compared to its top two competitors. This is an example of a(n) _____.
A)behavioral issues
B)performance considerations
C)attitudinal issues
D)measurement issues
E)managerial considerations
10

Which of the following is a disadvantage of predesigned measurement questions?
A)customized
B)enhanced validity
C)reduced project costs
D)availability
E)all of the above are advantages





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