Site MapHelpFeedbackLearning Objectives
Learning Objectives
(See related pages)

After reading this chapter, you should understand . . .
  1. What issues are covered in research ethics?
  2. The goal of "no harm" for all research activities and what constitutes no harm for participant, researcher, and research sponsor.
  3. The differing ethical dilemmas and responsibilities of researchers, sponsors, and research assistants.
  4. The role of ethical codes of conduct in professional associations.







Marketing ResearchOnline Learning Center

Home > Chapter 7 > Learning Objectives