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1 | |
A _____ study is loosely structured and designed to expand understanding of a topic and provide insights. |
| | A) | formal |
| | B) | causal |
| | C) | exploratory |
| | D) | experimental |
| | E) | descriptive |
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2 | |
What does a statistical study seek to do? |
| | A) | attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses |
| | B) | emphasizes a full contextual analysis of a few events or conditions and their interrelations |
| | C) | discovers answers to the questions who, what, when, where, or how much |
| | D) | attempts to reveal why or how one variable produces changes in another |
| | E) | provides repeated measures over an extended period of time |
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3 | |
What does a descriptive study seek to accomplish? |
| | A) | attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses |
| | B) | emphasizes a full contextual analysis of a few events or conditions and their interrelations |
| | C) | discovers answers to the questions who, what, when, where, or how much |
| | D) | attempts to reveal why or how one variable produces changes in another |
| | E) | provides repeated measures over an extended period of time |
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4 | |
A(n) _____ study involves manipulation of one or more variables to determine the effect on another variable. |
| | A) | ex post facto |
| | B) | exploratory |
| | C) | experimental |
| | D) | statistical |
| | E) | causal |
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5 | |
A retail store wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, the chain will match pairs of stores that have different designs but similar shopper demographics and location. Sales between each pair will then be compared to determine if store design is related to sales. Which type of study is this an example of? |
| | A) | case study |
| | B) | experimental study |
| | C) | exploratory study |
| | D) | longitudinal study |
| | E) | ex post facto study |
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6 | |
What is the primary advantage of longitudinal studies? |
| | A) | track changes over time |
| | B) | provide a snapshot of one point in time |
| | C) | provide unbiased views of a topic |
| | D) | allow control over variables of interest |
| | E) | all of the above are advantages |
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7 | |
In a cohort study, the population of interest _____ and the sample _____. |
| | A) | changes, stays the same |
| | B) | stays the same, changes |
| | C) | stays the same, stays the same |
| | D) | changes, changes |
| | E) | none of the above |
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8 | |
In what type of study are the conditions of a system or process replicated? |
| | A) | laboratory study |
| | B) | field study |
| | C) | mall-intercept study |
| | D) | simulation |
| | E) | mystery shopping study |
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9 | |
Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called _____ data. |
| | A) | primary |
| | B) | secondary |
| | C) | quantitative |
| | D) | statistical |
| | E) | descriptive |
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10 | |
Which of the following is true of focus group interviews? |
| | A) | typically made up of 3-5 participants |
| | B) | led by a group leader who is chosen by the participants |
| | C) | meet for 90 minutes to 2 hours |
| | D) | provide quantitative data |
| | E) | used in formal studies |
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