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1 | |
The use of _____ is the dominant method used by quantitative researchers. |
| | A) | focus groups |
| | B) | interviews |
| | C) | surveys |
| | D) | experiments |
| | E) | observations |
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2 | |
Which of the following best explains the tendency for researchers to prefer quantitative over qualitative techniques? |
| | A) | it uses a nonprobability sampling method |
| | B) | results are generalizable |
| | C) | data analysis is ongoing during the project |
| | D) | sample sizes are generally small |
| | E) | it uses multiple data collection methods |
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3 | |
Which of the following is not a type of of nonprobability sampling techniques? |
| | A) | purposive sampling |
| | B) | snowball sampling |
| | C) | convenience sampling |
| | D) | random sampling |
| | E) | all are types of nonprobability techniques |
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4 | |
Snowball sampling is a nonprobability sampling technique in which _____. |
| | A) | participants are chosen arbitrarily for their unique characteristics, experiences, or attitudes |
| | B) | participants are chosen and then refer others with similar or different characteristics |
| | C) | researchers select any readily available individuals as participants |
| | D) | researchers systematically select participants from a sampling frame |
| | E) | researchers chose readily available individuals as participants but seek to ensure a good mix of demographic characteristics |
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5 | |
Elizabeth customizes each interview to each participant and does not ask specific questions. What type of interview format is she using? |
| | A) | structured |
| | B) | semistructured |
| | C) | unstructured |
| | D) | closed-ended |
| | E) | direct interviewing |
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6 | |
Qualitative methods that encourage participants to reveal hidden or suppressed attitudes, ideas, emotions, and motives are called _____ techniques. |
| | A) | deceptive |
| | B) | unstructured |
| | C) | projective |
| | D) | focus group |
| | E) | semistructured |
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7 | |
When using the _____ projective technique, participants are asked to imagine inanimate objects with the traits, characteristics, features and personalities of humans. |
| | A) | word association |
| | B) | brand mapping |
| | C) | thematic apperception test |
| | D) | personification |
| | E) | laddering |
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8 | |
In a study of brand preferences for beer, participants are asked, "If Budweiser was a kiss, what type of kiss would it be?" This is an example of a(n) _____ projective technique. |
| | A) | picture association |
| | B) | empty balloons |
| | C) | sentence completion |
| | D) | imagination exercise |
| | E) | personification |
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9 | |
The semistructured or structured interview guide designed to qualify prospects for participation in research project is called a(n) _____. |
| | A) | pretasking exercise |
| | B) | recruitment screener |
| | C) | hierarchical question structure |
| | D) | computer-assisted interview |
| | E) | none of the above |
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10 | |
A group interview seeking to understand spousal influence on decision making or the influence of the opinion of a sibling on brand preferences would likely utilize a _____. |
| | A) | dyad |
| | B) | triad |
| | C) | mini-group |
| | D) | small group |
| | E) | supergroup |
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