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Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line-up that will spark student interest and generate lively classroom discussions.

PREMIUM CONTENT

THE PREMIUM CONTENT WITHIN YOUR MCGRAW-HILL/IRWIN ONLINE RESOURCES INCLUDES:

• Case-TUTOR
  Now integrated into the Online Learning Center website, this down-loadable software contains assignment questions for all 37 cases in the text, plus analytically-structured exercises for 13 of the cases, which prompt students to do the strategic thinking needed to arrive at solid answers to the assignment questions for that case. Case-TUTOR must be used on a Windows-based PC loaded with Microsoft Excel (either the Office 2000 or Office 2003 versions).

• PowerWeb
  Dynamic, user-friendly, and topically organized within your textbook's Online Learning Center website, access to PowerWeb give you: PowerWeb Articles, Weekly Update Archive, and News Feeds

• Additional Cases
  Whole Foods Market, Green Mountain Coffee, Callaway Golf, Ocean Spray Cranberries, and Smithfield Foods

For these key premium online resources you need the Registration C O D E included with your book to gain access. Once the code is entered, you will be able to use the Web resources for the length of your course.

Free access is provided for purchasers of a new book. If you have purchased a used book, this code may no longer be valid. Click on the “First Time Users” link on the left side of the screen and follow the instructions which will allow you to purchase access to the premium content.

PowerWeb is now organized and available directly within each chapter. You can access the PowerWeb content directly by clicking in the Left Hand Navigation Menu, selecting a chapter, and any of the premium content features: PowerWeb Articles and Weekly Updates Archive. For access to PowerWeb content, you will need a registration code. The PowerWeb registration code is included on the card that came with your new textbook. If you have already registered, just enter your username and password when you are prompted to.