Crafting and Executing Strategy Information Center: About the Authors


		About the Authors Book Preface New Features Supplements Table of Contents Sample Chapter Text and Readings TOC Primis Cases Custom Custom Custom


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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 14/e

Art A. Thompson, University of Alabama
A.J. Strickland III, University of Alabama
John Gamble, University of South Alabama

ISBN: 0072844485
Copyright year: 2005

About the Authors

Instructor’s Supplements: Instructor’s Manual Volume 1: Lecture Notes and Test Bank (007288495) Contains an introductory section with guidelines for creating a course syllabus and using the Thompson, Gamble and Strickland text and resources in the classroom, lecture outlines for each chapter (new), as well as the print test bank for the chapters. Test questions are written by the text authors.

Instructors Manual Volume 2: Case Notes (0072884452) Contains the case notes for the 14e. All case notes are written or edited by the text authors for consistency and quality.

Instructor’s CD-ROM (0072884525) Contains the IM, PowerPoint, Diploma computerized test bank, and video clips.

Videos (0072884478) A set of custom and news media videos complements select companies and topics featured in the cases such as Starbucks and McDonald’s.

DVD (ISBN to come) The complete set of videos to accompany this text will also be available in DVD format.

Online Learning Center (OLC) (www.mhhe.com/thompson) is a website that follows the text chapter-by-chapter with digital supplementary content germane to the book. As students read the book, they can go online to take self-grading quizzes, review material, and work through interactive exercises. Thanks to embedded PowerWeb content, students can get quicker access to real-world news and essays that pertain to the discipline they are studying. OLCs can be delivered multiple ways – through the textbook website, through PageOut, or within a course management system (i.e., WebCT or Blackboard). Case epilogues written by the text authors are posted regularly in the instructor center.

McGraw-Hill’s Knowledge Gateway - The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance. For more details, visit http://mhhe.eduprise.com/home.nsf

PageOut is McGraw-Hill’s unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you’re short on time, we even have a team ready to help you create your site!

You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Student’s Supplements: Case-Tutor: Located on the OLC, this courseware is an optional custom-designed supplement that students can use to help them analyze the cases. It includes study questions for all of the cases in the book, plus case preparation exercises for select cases that walk students through the needed analysis, tutor them in appropriate use of the concepts and tools, and provide number-crunching assistance. Online Learning Center with PowerWeb (www.mhhe.com/thompson) is a website that follows the text chapter-by-chapter with digital supplementary content germane to the book. As students read the book, they can go online to take self-grading quizzes, review material, and work through interactive exercises. Thanks to embedded PowerWeb content, students can get quicker access to real-world news and essays that pertain to the discipline they are studying. Case Web Links and A Guide to Case Analysis are also available in the student center. PowerWeb. This online reservoir of discipline-specific news articles and essays offer a great way to keep your course current, while complementing textbook concepts with real-world applications. Articles and essays from leading periodicals and niche publications in specific disciplines are reviewed by professors like you to ensure fruitful search results every time. PowerWeb also offers current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more. http://www.dushkin.com/powerweb. Business Week Edition. Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week’s registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.