Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 14/e
Art A. Thompson,
University of Alabama A.J. Strickland III,
University of Alabama John Gamble,
University of South Alabama
ISBN: 0072844485 Copyright year: 2005
New Features
New Chapter 10, Strategy, Ethics, and Social Responsibility, addresses the growing need for today’s business managers to be aware of the impact of their decisions on employees, stakeholders, and society.
The table of contents has been streamlined by merging the chapter on Internet Strategy, and integrating this content where appropriate throughout the book, and combining two chapters on diversification into the new Chapter 9, Diversification: Strategies for Managing a Group of Businesses
Virtually all new or updated case can be found in the 14th edition. The line-up includes contemporary, high-profile companies and industries, such as McDonald’s, Dollar General, Harley Davidson, and Electronic Arts and the Video Game Industry.
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2005 McGraw-Hill Higher Education