Strategy: Winning in the Marketplace Information Center: Table of Contents


		Table of Contents

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases

Arthur A. Thompson Jr., University of Alabama
John E. Gamble, University of Southern Alabama
A.J. Strickland III, University of Alabama

Part I: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?

Part II: Core Concepts and Analytical Tools
Chapter 2: Analyzing a Company's External Environment
Chapter 3: Analyzing A Company's Resources and Competitive Position

Part III: Crafting the Strategy
Chapter 4: Crafting a Strategy: The Quest for Competitive Advantage
Chapter 5: Competing in Foreign Markets
Chapter 6: Diversification: Managing a Set of Businesses

Part IV: Executing the Strategy
Chapter 7: Building a Capable Organization
Chapter 8: Managing Internal Operations: Five Strategy-Executing Challenges
Chapter 9: Corporate Culture and Leadership

Part V: Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
Case 1: Whole Foods Market
Case 2: mGames
Case 3: Sears Roebuck
Case 4: WGirl, WBoy Calendars
Case 5: Competition in the Bottled Water Industry
Case 6: Dell Computer in 2003
Case 7: Green Mountain Coffee Roasters
Case 8: Ocean Spray Cranberries in 2003
Case 9: Pacific Cataract and Laser Institute
Case 10: Valassis Communications
Case 11: Artemis Images
Case 12: Callaway Golf Company: Sustaining Advantage in a Changing Industry
Case 13: Microsoft’s XBox
Case 14: The U.S. Publishing Industry in 2001 (A)—Industry Dynamics
Case 15: The U. S. Publishing Industry in 2001 (B)—eBooks and ePublishing
Case 16: Alltrista Corp.’s Entry into the Home Canning Market in Hungary
Case 17: Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food
Case 18: The Earth-Moving Equipment Industry

Section B: Crafting Strategy in Diversified Companies
Case 19: Smucker’s Acquisition of Jif and Crisco
Case 20: Diageo, PLC
Case 21: LVMH’s Diversification Strategy in Luxury Goods

Section C: Cases in Executing Strategy
Case 22: Robin Hood
Case 23: Howard Distribution Company: Turmoil at the Top
Case 24: The Transformation of BP
Case 25: Maple Leaf Foods: Leading Six Sigma Change
Case 26: Kmart: Striving for a Comeback
Case 27: The Portman Ritz Carlton Shanghai: Asia’s Best Employer
Case 28: Continental Airlines: Sustaining the Turnaround
Case 29: Southwest Airlines: Culture, Values, and Operating Practices

Section D: Strategy, Ethics, and Social Responsibility
Case 30: The Collapse of Enron
Case 31: Smithfield Foods: When Growing the Business Damages the Environment
Case 32: Whirlpool Financial Corporation and the Sale of Dish Antennas

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