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In his authoritative book on Web design, Jakob Nielsen [NIE00] states: "There are essentially two basic approaches to design: the artistic ideal of expressing yourself and the engineering ideal of solving a problem for a customer." During the first decade of Web development, the artistic idea was the approach that many developers chose. Design occurred in an ad hoc manner and was usually conducted as HTML was generated. Design evolved out of an artistic vision that itself evolved as WebApp construction occurred.
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