The problem of quality management is not what people don't know about it. The problem is what they think they do know. . .

In this regard, quality has much in common with sex. Everybody is for it. (Under certain conditions, of course.) Everyone feels they understand it. (Even though they wouldn't want to explain it.) Everyone thinks execution is only a matter of following natural inclinations. (After all, we do get along somehow.) And, of course, most people feel that problems in these areas are caused by other people. (If only they would take the time to do things right.)