(See related pages)
In addition to being able to recognize all of the key terms, artists, and artworks presented to you in the chapter, after reading the chapter you should be able to:
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| 1. define the term "graphic design" and describe the function of graphic designers. |
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| 2. discuss the history of graphic design and its relationship to the printing press and the Industrial Revolution. |
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| 3. describe the use of symbols in visual communication , and discuss the way meaning is culturally determined, not inherent in symbols themselves. |
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| 4. discuss the use of logos, both by corporations and by political activists. |
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| 5. discuss the use of typography in conveying ideas, moods, and emotions. |
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| 6. discuss the popularity of posters after the advent of color lithography, and describe their use by artists as a replacement for more traditional media such as paintings and sculpture. |
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| 7. define the task of illustrators and identify various reproductions of their work in the textbook. |
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| 8. discuss the advantages graphic designers enjoy as a result of computer technology, and explore some of the latest applications of these designs. |