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Multiple Choice
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1

One of the most celebrated 19th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called the:
A)Moulin Rouge.
B)Last Waltz.
C)Last Metro.
D)Valentin.
E)Odeon.
2

The _________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.
A)camera obscura
B)Rosetta Stone
C)invention of paper
D)printing press
E)feudal system
3

Although symbols convey information and embody ideas,:
A)those ideas may change radically with time.
B)they have no meaning in themselves.
C)their meaning is invented by cultural use.
D)all of the above
E)none of the above
4

The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the:
A)swastika.
B)taiji.
C)sans-serif.
D)Shiseido.
E)Sanskrit.
5

According to the author, graphic design as we know it today has its roots in two developments. They are:
A)the discovery of the Rosetta Stone and the invention of the camera obscura.
B)motion pictures and television.
C)the printing press and the industrial revolution.
D)the discovery of the Rosetta Stone and the printing press.
E)the printing press and motion pictures.
6

Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?
A)Ott and Stein
B)Carson and Cuffaro
C)Vladimir and Georgii Stenberg
D)Cook and Shanosky
E)Penn and Teller
7

A ________ is often the first and key element in creating a complete corporate identity.
A)layout
B)logo
C)composite
D)broadside
E)title
8

An image created to accompany words is called:
A)an icon.
B)a serif.
C)a hieroglyph.
D)a logo.
E)an illustration.
9

The logo __________ was developed by an artists' collective to carry a message about AIDS.
A)Eye Bee M
B)You Are Next
C)Silence=Death
D)Ray Gun
E)none of the above
10

__________ is the arrangement and appearance of letters in graphic design.
A)Illustration
B)Calligraphy
C)Graffiti
D)Typography
E)Aramaic
11

A designer's blueprint for books and magazines and other works in print is called:
A)a lithograph.
B)a logo.
C)a layout.
D)an illustration.
E)a collection.
12

With his design for a spread in Ray Gun magazine illustrating an article on musician Morrissey, _________ subverted traditional graphic design principles.
A)David Carson
B)Norman Rockwell
C)Albrecht Dürer
D)Henri de Toulouse-Lautrec
E)Paul Rand
13

Broadsides, first appearing in the ____ century, were single sheets that argued political or religious causes, told of recent events, and advertised festivals and fairs.
A)19th
B)17th
C)15th
D)13th
E)12th
14

Graphic design used to be known as __________ art.
A)commercial
B)guild
C)trade
D)conceptual
E)studio
15

The development of __________ in the 19th century introduced the widespread use of color in posters.
A)broadsides
B)color lithography
C)the printing press
D)water color
E)all of the above
16

Following the Russian Revolution of 1917, the __________ applied their artistic skills to designing posters, industrial products, and everyday items in hopes of creating a new society.
A)Impressionists
B)Constructivists
C)Conceptualists
D)Cubists
E)none of the above
17

In 1525, with the advent of moveable type, _________ created a unified alphabet that could be mass-produced.
A)Paul Rand
B)Henri de Toulouse-Lautrec
C)Norman Rockwell
D)Albrecht Dürer
E)David Carson
18

Designing for the Web adds the potential for___________ -reactions to choices made by a visitor to the site.
A)research and technology
B)motion and interactivity
C)surfing and chatting
D)composing and editing
E)none of the above
19

The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is:
A)David Carson.
B)Milton Glaser.
C)Paul Rand.
D)Norman Rockwell.
E)Joan Dobkin.
20

The Saturday Evening Post published this artist's work throughout most of his career.
A)Henri de Toulouse-Lautrec
B)Norman Rockwell
C)Gene Greif
D)John Maeda
E)Paul Rand







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