 |
1 | |
One of the most celebrated 19th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called the: |
| | A) | Moulin Rouge. |
| | B) | Last Waltz. |
| | C) | Last Metro. |
| | D) | Valentin. |
| | E) | Odeon. |
|
|
2 | |
The _________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely. |
| | A) | camera obscura |
| | B) | Rosetta Stone |
| | C) | invention of paper |
| | D) | printing press |
| | E) | feudal system |
|
|
3 | |
Although symbols convey information and embody ideas,: |
| | A) | those ideas may change radically with time. |
| | B) | they have no meaning in themselves. |
| | C) | their meaning is invented by cultural use. |
| | D) | all of the above |
| | E) | none of the above |
|
|
4 | |
The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the: |
| | A) | swastika. |
| | B) | taiji. |
| | C) | sans-serif. |
| | D) | Shiseido. |
| | E) | Sanskrit. |
|
|
5 | |
According to the author, graphic design as we know it today has its roots in two developments. They are: |
| | A) | the discovery of the Rosetta Stone and the invention of the camera obscura. |
| | B) | motion pictures and television. |
| | C) | the printing press and the industrial revolution. |
| | D) | the discovery of the Rosetta Stone and the printing press. |
| | E) | the printing press and motion pictures. |
|
|
6 | |
Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers? |
| | A) | Ott and Stein |
| | B) | Carson and Cuffaro |
| | C) | Vladimir and Georgii Stenberg |
| | D) | Cook and Shanosky |
| | E) | Penn and Teller |
|
|
7 | |
A ________ is often the first and key element in creating a complete corporate identity. |
| | A) | layout |
| | B) | logo |
| | C) | composite |
| | D) | broadside |
| | E) | title |
|
|
8 | |
An image created to accompany words is called: |
| | A) | an icon. |
| | B) | a serif. |
| | C) | a hieroglyph. |
| | D) | a logo. |
| | E) | an illustration. |
|
|
9 | |
The logo __________ was developed by an artists' collective to carry a message about AIDS. |
| | A) | Eye Bee M |
| | B) | You Are Next |
| | C) | Silence=Death |
| | D) | Ray Gun |
| | E) | none of the above |
|
|
10 | |
__________ is the arrangement and appearance of letters in graphic design. |
| | A) | Illustration |
| | B) | Calligraphy |
| | C) | Graffiti |
| | D) | Typography |
| | E) | Aramaic |
|
|
11 | |
A designer's blueprint for books and magazines and other works in print is called: |
| | A) | a lithograph. |
| | B) | a logo. |
| | C) | a layout. |
| | D) | an illustration. |
| | E) | a collection. |
|
|
12 | |
With his design for a spread in Ray Gun magazine illustrating an article on musician Morrissey, _________ subverted traditional graphic design principles. |
| | A) | David Carson |
| | B) | Norman Rockwell |
| | C) | Albrecht Dürer |
| | D) | Henri de Toulouse-Lautrec |
| | E) | Paul Rand |
|
|
13 | |
Broadsides, first appearing in the ____ century, were single sheets that argued political or religious causes, told of recent events, and advertised festivals and fairs. |
| | A) | 19th |
| | B) | 17th |
| | C) | 15th |
| | D) | 13th |
| | E) | 12th |
|
|
14 | |
Graphic design used to be known as __________ art. |
| | A) | commercial |
| | B) | guild |
| | C) | trade |
| | D) | conceptual |
| | E) | studio |
|
|
15 | |
The development of __________ in the 19th century introduced the widespread use of color in posters. |
| | A) | broadsides |
| | B) | color lithography |
| | C) | the printing press |
| | D) | water color |
| | E) | all of the above |
|
|
16 | |
Following the Russian Revolution of 1917, the __________ applied their artistic skills to designing posters, industrial products, and everyday items in hopes of creating a new society. |
| | A) | Impressionists |
| | B) | Constructivists |
| | C) | Conceptualists |
| | D) | Cubists |
| | E) | none of the above |
|
|
17 | |
In 1525, with the advent of moveable type, _________ created a unified alphabet that could be mass-produced. |
| | A) | Paul Rand |
| | B) | Henri de Toulouse-Lautrec |
| | C) | Norman Rockwell |
| | D) | Albrecht Dürer |
| | E) | David Carson |
|
|
18 | |
Designing for the Web adds the potential for___________ -reactions to choices made by a visitor to the site. |
| | A) | research and technology |
| | B) | motion and interactivity |
| | C) | surfing and chatting |
| | D) | composing and editing |
| | E) | none of the above |
|
|
19 | |
The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is: |
| | A) | David Carson. |
| | B) | Milton Glaser. |
| | C) | Paul Rand. |
| | D) | Norman Rockwell. |
| | E) | Joan Dobkin. |
|
|
20 | |
The Saturday Evening Post published this artist's work throughout most of his career. |
| | A) | Henri de Toulouse-Lautrec |
| | B) | Norman Rockwell |
| | C) | Gene Greif |
| | D) | John Maeda |
| | E) | Paul Rand |
|