 | Chapter Objectives (See related pages)
Explain why effective communication helps an organization gain a competitive advantage. |
 |  |  | Describe the communication process, and explain the role of perception in communication. |
 |  |  | Define information richness, and describe the information richness of communication media available to managers. |
 |  |  | Describe the communication networks that exist in groups and teams. |
 |  |  | Explain how advances in technology have given managers new options for managing communications. |
 |  |  | Describe important communication skills that managers need as senders and as receivers of messages. |
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