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Chapter Objectives
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Explain why effective communication helps an organization gain a competitive advantage.

Describe the communication process, and explain the role of perception in communication.

Define information richness, and describe the information richness of communication media available to managers.

Describe the communication networks that exist in groups and teams.

Explain how advances in technology have given managers new options for managing communications.

Describe important communication skills that managers need as senders and as receivers of messages.







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