Explain why the ability to perceive, interpret, and respond appropriately to the organizational environment is crucial for managerial success.
Identify the main forces in a global organization's task and general environments, and describe the challenges that each environment presents to managers.
Explain why the global environment is becoming more open and competitive, and why barriers to the global transfer of goods and services are falling.
Explain the role national culture, why it is important, and the five dimensions upon which various national cultures can be compared.