1 Differentiate between programmed and nonprogrammed decisions, and
explain why nonprogrammed decision making is a complex, uncertain process. - The Nature of Managerial Decision Making
- Programmed and nonprogrammed decision making
- Programmed decision making –routine decisions that
have been made many times in the past.
- Nonprogrammed decision making – nonroutine decisions
that are made in novel situations.
- Intuition – feelings and hunches that come to
mind
- Reasoned judgment – a decision that results
from careful information gathering and evaluation of alternative
courses of action.
- The classical model – specifies how decisions should
be made
- The administrative model – March and Simon explained why decision
making is always a risky process.
- Bounded rationality – decisions are limited by people's
ability to interpret, process, and act on a large amount of information.
- Incomplete information – the full range of decision
making alternatives is not knowable.
- Risk and uncertainty – risk occurs when managers
can assign probabilities to possible outcomes of decisions, while
uncertainty does not allow assigning probabilities to possible outcomes.
- Ambiguous information – much of the meaning of information
is unclear.
- Time constraints and information costs – managers
do not have either enough time or money to evaluate all possible outcomes
of decisions.
- Satisficing – this type decision searches for an
acceptable decision instead of the optimum decision.
2 Describe the six steps that managers should take to make the best
decisions. - Steps in the Decision-Making Process
- Recognize the need for a decision – do you need to make a decision
here?
- Create alternatives – possible action to take.
- Evaluate alternatives – in terms of their advantages and disadvantages.
- Legality – is this action legal?
- Ethicalness – Is this action ethical?
- Economic feasibility – what does a cost-benefit
analysis say?
- Practicality – are we able to do this action successfully?
- Choose among alternatives – decide which action to take.
- Implement the chosen alternative – carry out the steps needed
to implement the decision.
- Learn from feedback – learn from past successes and past failures.
3 Explain how cognitive biases can affect decision making and lead managers
to make poor decisions. - Cognitive Biases and Decision Making
- Prior hypothesis bias – making a decision based on past
beliefs even when new evidence shows that those beliefs are incorrect.
- Representativeness bias – generalizing from a small
sample.
- Illusion of control – overestimating one's ability to
control events.
- Escalating commitment – refers to continuing to commit
resources to a project even when receiving feedback that the project is
failing.
- Be aware of your biases – managers need to be aware
of their own biases and decision-making styles.
4 Identify the advantages and disadvantages of group decision making,
and describe techniques that can improve it. - Group Decision making
- The perils of groupthink – groups in which members
try to agree with each other instead of accurately assessing information.
- Devil's advocacy and dialectical inquiry
- Devil's advocacy – one member of the group challenges
the group's thinking
- Dialectical inquiry – two groups select an alternative
solution, and the other group critiques their recommendation.
- Diversity among decision makers – having different ethnic,
racial, and functional backgrounds in a group can broaden the group's
thinking
5 Explain the role that organizational learning and creativity play
in helping managers to improve their decisions. - Organizational Learning and Creativity
A learning organization maximizes the ability of workers to think
and to act creatively.
- Creating a learning organization -- Senge's five principles:
- Top managers must allow personal mastery in all workers.
- Organizations must encourage complex mental models that challenge
better ways of thinking and acting.
- Managers must promote group creativity.
- Managers must build a shared vision that frames problems.
- Managers must encourage systems thinking.
- Promoting individual creativity – managers must take risks
and experiment and learn from their mistakes.
- Promoting group creativity
- Brainstorming – managers meet to generate a wide
variety of alternative solutions to a problem.
- Nominal group technique – group members write down
ideas and solutions, read them to the whole group, and discuss and
then rank the alternatives.
- Delphi technique – Group members do not meet but
respond in writing to questions from the group leader.
- Promoting creativity at the global level – the Delphi technique
is useful here when managers live in different countries.
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