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Describe the three steps of the planning process and the relationship between planning and strategy. |
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Explain the role of planning in predicting the future and in mobilizing organizational resources to meet future contingencies. |
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Outline the main steps in SWOT analysis. |
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Differentiate among corporate-level, business-level, and functional-level strategies. |
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Describe the vital role played by strategy implementation in determining a manager's ability to achieve an organization's mission and goals. |