Instructor’s Resource CD-ROM (ISBN 0072861819). This comprehensive
CD includes the Instructor’s Manual, Solutions Manual, PowerPoint Presentation
software, and Test Bank (all described below).
Instructor’s Manual, prepared by Richard D. Johnson of Colorado
State University, has been revised and improved for this edition. Each chapter
includes a chapter overview, a review of learning objectives, an annotated
chapter outline (organized to include the transparency masters and PowerPoint
package), teaching tips and insights. Transparency Masters are located at
the end of each chapter.
PowerPoint Presentation Software, also prepared by Richard
D. Johnson, provides the instructor with an electronic format of the transparency
masters. These slides, revised for this edition, follow the order of the
chapters, but you may customize the program to best fit your lecture presentation.
Test Bank, prepared by Larry Prather, East Tennessee State
University, is revised to increase the quantity and variety of questions.
Short-answer essay questions are also provided for each chapter to further
test student comprehension and critical thinking abilities. The test bank
is available in computerized format for Windows.
Solutions Manual (also available in print with ISBN 007286186x),
prepared by Bruce Swenson of Adelphi University, provides detailed solutions
to the end of chapter problems. This manual is available bundled with the
text for students to purchase by permission of the instructor by ordering
ISBN 0072976322.
Online Learning Center with PowerWeb is an enhanced site
that is the premier book support Website. PowerWeb features have been integrated
as part of the site’s “premium’ content. Password protected premium content
includes current news, constantly updated links, weekly updates, and related
articles. It also offers enhanced learning and teaching tools. OLCs follow
the text chapter by chapter, offering supplementary content created to supplement
the textbook. For students, this may include quizzes, review material, additional
web links, and more. For instructors, this includes digital delivery of the
text’s supplements in a password protected environment. OLCs can be delivered
multiple ways-through the textbook website, PageOut, or within a course management
system (i.e. WebCT & Blackboard.)
Solutions Manual (ISBN 007286186x), prepared by Bruce Swenson
of Adelphi University, provides detailed solutions to the end of chapter problems.
This manual is available bundled with the text for students to purchase by
permission of the instructor by ordering ISBN 0072976322.
Student Problem Manual (ISBN 0072861843) Created by Larry
Prather of East Tennessee State University, this comprehensive problem manual
gives students a great resource for working through problems directly related
to the key concepts covered in each chapter. Solutions are provided at the
end of each chapter.
Online Learning Center with PowerWeb is an enhanced site
that is the premier book support Website. PowerWeb features have been integrated
as part of the site’s “premium’ content. Password protected premium content
includes current news, constantly updated links, weekly updates, and related
articles. It also offers enhanced learning and teaching tools. OLCs follow
the text chapter by chapter, offering supplementary content created to supplement
the textbook. For students, this may include quizzing, review material, additional
web links, and more.
Standard & Poor’s Educational Version of Market Insight.
McGraw-Hill/Irwin is proud to partner with Standard & Poor’s to offer
access to the Educational Version of Standard & Poor’s Market Insight©.
This rich online resource provides six years of financial and other qualitative
data for 500 to US companies in the renowned COMPUSTAT ® database. The password-protected
Website is the perfect way to bring real data into today’s classroom. This
is free with this title. Site access is also available stand-alone for $20.00
net at www.mhhe.com/edumarketinsight.
2005 McGraw-Hill Higher Education