Feature Summary- Coverage of contemporary theory: Kathleen Hall Jamieson,
Paul Messaris, Michael Calvin McGee are outlined in the book in an engaging
and accessible style.
- Chapters 12 through 14 cover a variety of specific contexts
including politics, social movements, advertising, and interpersonal
persuasion; Chapter 15 provides instruction for presenting a persuasive
campaign.
- Acknowledges the essential role visual images play in
persuasive practices
- Three types of pedagogical boxes: Ethical Insights boxes
identify examples of issues pertaining to ethics and integrity related to
persuasive practices. Thinking Critically about Persuasion boxes, integrated
throughout, provide issues and insights related to persuasion that emphasize
skills necessary for being a critical consumer of persuasive messages.
Internet Activity boxes provide websites for further reading and activities.
- Provides an early chapter (4) on media influences on
persuasion and establishes the importance of media and builds on that emphasis
throughout the text.
- Emphasizes the increasing attention paid to audience
analysis, audience segmentation, and demographics research.
- Coverage of ethics. Additionally, “Ethical Insights” boxes
specially relating ethics to each chapter are integrated throughout
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2005 McGraw-Hill Higher Education