Overview| Persuasion in the Media Age provides students an accessible account of theoretical knowledge to help them explore and understand the world of persuasion they inhabit. Although the text is grounded in rhetorical theory, the findings of social science research are woven throughout the text's narrative to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples,updated theory discussion with new theories added, including Problematic Integration Theory. |
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2005 McGraw-Hill Higher Education