Table of Contents- PART I: CONCEPTS OF PERSUASION
- 1. Persuasion in Contemporary Society
- 2. Theories of Persuasion
- 3. Persuasion and Ethics in the Media Age
- PART II: VARIABLES OF PERSUASION
- 4. Media Influences on Persuasion
- 5. Audiences and Attitudes
- 6. Persuasion and Visual Images
- 7. Persuasion and Language
- 8. Persuasion and Culture
- 9. The Persuasiveness of the Source
- 10. The Reasoning Process
- 11. Motivational Appeals
- PART III: CONTEXTS AND APPLICATIONS OF PERSUASION
- 12. Political Persuasion and Persuasive Movements
- 13. Advertising
- 14. Interpersonal Persuasion
- 15. Creating Persuasive Presentations
- References
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2005 McGraw-Hill Higher Education