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Persuasion In The Media Age , 2/e
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Contents:
Chapter 1: Persuasion in Contemporary Society
Chapter 2: Theories of Persuasion
Chapter 3: Persuasion and Ethics in the Media Age
Chapter 4: Media Influences on Persuasion
Chapter 5: Audiences and Attitudes
Chapter 6: Persuasion and Visual Images
Chapter 7: Persuasion and Language
Chapter 8: Persuasion and Culture
Chapter 9: The Persuasiveness of the Source
Chapter 10: The Reasoning Process
Chapter 11: Motivational Appeals
Chapter 12: Political Persuasion and Persuasive Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
2005 McGraw-Hill Higher Education
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2005 McGraw-Hill Higher Education