Persuasion In The Media Age , 2/e

	Glossary
	PowerWeb

Persuasion in Contemporary Society

Learning Objectives

After reading this chapter, you should be able to:

Trace the influence of media on culture and persuasion.

Explain various approaches to studying and defining persuasion.

Identify characteristics of persuasion in the media age.

Name the objectives for persuaders.

Recognize the implications of contemporary persuasion for audience members.

2005 McGraw-Hill Higher Education

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