Persuasion In The Media Age , 2/e

	Glossary
	PowerWeb

Motivational Appeals

Learning Objectives

After reading this chapter, you should be able to:

Understand the role of motivational appeals in persuasion.

Identify particular emotions and how persuaders use them.

Describe MaslowÆs hierarchy of needs and how they apply to persuasion.

Define values and ways persuaders use values to persuade audience members.

2005 McGraw-Hill Higher Education

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