Persuasion In The Media Age , 2/e

	Glossary
	PowerWeb

Political Persuasion and Persuasive Movements

Learning Objectives

After reading this chapter, you should be able to:

Define persuasive campaigns and movements.

Identify the relationship between media and campaigns and movements.

Discuss ways of using verbal and visual symbols in campaigns and movements.

Understand how political candidates manage the meaning of their message for voters through various media.

Describe the various types of movements and how they use persuasion to identify with the public.

2005 McGraw-Hill Higher Education

Any use is subject to the Terms of Use and Privacy Notice.