Read each question carefully and then select the best answer.
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1 | |
Which type of political advertisement contains both positive and negative, image and issue components? |
| | A) | advocacy |
| | B) | attack |
| | C) | contrast |
| | D) | narrative |
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2 | |
Negative advertising |
| | A) | is harmful when it is not fair. |
| | B) | is not beneficial for voters. |
| | C) | is always harmful for the campaign. |
| | D) | none of the above. |
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3 | |
Which type of campaign speech is given repeatedly to different audiences on the campaign trail throughout the length of the campaign? |
| | A) | announcement |
| | B) | stump |
| | C) | debates |
| | D) | acceptance |
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4 | |
Winning and losing a debate depends on |
| | A) | how sample populations of the public respond to the candidates. |
| | B) | the number of mistakes a candidate makes in the debate. |
| | C) | the debater's ability to deliver one-liners and memorable statements. |
| | D) | all of the above. |
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5 | |
Attack advertisements |
| | A) | are often policy-oriented. |
| | B) | have no impact on the audience. |
| | C) | usually do not require a response. |
| | D) | none of the above. |
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6 | |
Which type of movement seeks to relieve personal tension in society? |
| | A) | reform |
| | B) | revolutionary |
| | C) | expressive |
| | D) | countermovement |
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7 | |
Which step of the Bowers, Ochs, and Jensen model involves seeking legitimizers and staging newsworthy events? |
| | A) | petition |
| | B) | promulgation |
| | C) | solidification |
| | D) | polarization |
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8 | |
Which function of slogans encapsulates the problem and its solution? |
| | A) | transforming perceptions of reality |
| | B) | transforming perceptions of society |
| | C) | prescribing courses of action |
| | D) | mobilizing for action |
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9 | |
Which step of the Bowers, Ochs, and Jensen model involves evasion and counterpersuasion? |
| | A) | avoidance |
| | B) | suppression |
| | C) | confrontation |
| | D) | adjustment |
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10 | |
The three control variables that influence the outcome of a persuasive movement, according to Bowers, Ochs, and Jensen, are |
| | A) | power, strength of ideology, and rhetorical sophistication |
| | B) | actual membership, nonviolence strategies, and strength of ideology |
| | C) | power, potential membership, and rhetorical sophistication |
| | D) | actual membership, power, and promulgation |
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2005 McGraw-Hill Higher Education