Persuasion In The Media Age , 2/e

	Glossary
	PowerWeb

Interpersonal Persuasion

Learning Objectives

After reading this chapter, you should be able to:

Understand how variables of interpersonal communication affect the persuasive relationship between individuals in the media age.

Identify the techniques of compliance gaining and the variables that influence their effectiveness.

Describe two sequential request strategies used by persuaders.

Identify the steps of personal selling.

Describe several types of persuasive interviews and characteristics of interviews.

Understand the nature and causes of conflict and ways to overcome conflict.

Explain how to detect interpersonal deception.

2005 McGraw-Hill Higher Education

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