Creating Persuasive Presentations |  |
Learning ObjectivesAfter reading this chapter, you should be able to:
1.Describe the influence of media on persuasive presentations. |
2.Understand the various components of a persuasive presentation and the theories and the techniques persuaders use to communicate with audiences. |
3.Identify effective techniques of using multimedia presentation aids. |
4.Consider the types of strategic decisions persuaders make. |
5.Implement techniques for creating mediated persuasive messages. |
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2005 McGraw-Hill Higher Education