Theories of Persuasion |  |
Learning ObjectivesAfter reading this chapter, you should be able to:
1.List the five functions of communication theories. |
2.Describe AristotleÆs theory of persuasion and the five canons of rhetoric. |
3.Describe semiotics and the different ways that symbols have meaning. |
4.Describe cognitive dissonance theory, the elaboration likelihood model, and problematic integration theory. |
5.Describe symbolic convergence theory. |
6.Describe various theories of media, including the two-step flow of information, uses and gratification research, cultivation analysis, and agenda setting. |
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2005 McGraw-Hill Higher Education