Persuasion In The Media Age , 2/e

	Glossary
	PowerWeb

Persuasion and Ethics in the Media Age

Learning Objectives

After reading this chapter, you should be able to:

Understand the importance of studying ethics and persuasion.

Identify specific ethical challenges of the media age.

Describe various approaches to ethical decision making.

Assess the openness of a culture to persuasion by using the theory of universal pragmatics.

Recognize the importance of codes of ethics in several persuasive contexts.

2005 McGraw-Hill Higher Education

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