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Persuasion In The Media Age , 2/e
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Media Influences on Persuasion
Learning Objectives
After reading this chapter, you should be able to:
1.
Understand the various components of the modern media industry.
2.
Identify the impact and influence of media on persuasion.
3.
Describe the influence entertainment media and news media have on our culture.
2005 McGraw-Hill Higher Education
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2005 McGraw-Hill Higher Education