Persuasion and Visual Images |  |
Learning ObjectivesAfter reading this chapter, you should be able to:
1.Identify the attributes of visual symbols and how those attributes give meaning to symbols. |
2.Understand how media communicate visual images. |
3.Describe three ways that visual images persuade audiences. |
4.Explain how visual images communicate through visual spectacles, logos, and architecture. |
5.Use theory to evaluate visual images. |
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2005 McGraw-Hill Higher Education