Persuasion and Language |  |
Learning ObjectivesAfter reading this chapter, you should be able to:
1.Identify ways of using language strategically. |
2.Understand how meanings are contested and that persuaders seek to determine the meanings of words and symbols. |
3.Explain how language is used to create social reality. |
4.Describe the influence of television on language and the characteristics of electronic eloquence. |
5.Identify how language creates, transforms, and reinforces power relationships in society. |
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2005 McGraw-Hill Higher Education