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Persuasion In The Media Age , 2/e
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Persuasion and Language

Multiple Choice Quiz

Read each question carefully and then select the best answer.



1

The "Great Symbol Drain," according to Postman, refers to
A)the removal of certain words from our language because of political correctness.
B)the loss of meaning for patriotic, religious, or spiritual symbols.
C)the use of strategic ambiguity in language.
D)an aspect of dramatism.
2

The negative, according to Burke,
A)is a pessimistic view of the world.
B)results in moral action.
C)is the same as doublespeak.
D)all of the above.
3

Which pentadic term refers to the means by which an action occurs?
A)motive
B)attitude
C)agent
D)agency
4

The end result of comic purification is
A)purification.
B)the pentad.
C)enlightenment.
D)doublespeak.
5

Personified language
A)uses an individual to embody the persuader's message.
B)is tailored to the audience member.
C)reveals information about the persuader's personal convictions.
D)is informal.
6

Which style of language use uses words in close proximity to each other that start with the same first consonant sound?
A)parallelism
B)alliteration
C)antithesis
D)repetition
7

Pseudoevents relate to
A)personification.
B)verbal distillation.
C)conversational language.
D)visual dramatization.
8

An ideograph, according to McGee,
A)is a word or phrase that contains ideological commitment.
B)is visually dramatic.
C)is a metaphor.
D)all of the above.
9

Which form of purification is achieved when an individual labels someone else responsible for guilt?
A)scapegoating
B)personification
C)verbal distillation
D)mortification
10

Humans
A)invented the negative.
B)are invented by the negative.
C)misuse symbols.
D)all of the above.