Persuasion In The Media Age , 2/e

	Glossary
	PowerWeb

Persuasion and Culture

Learning Objectives

After reading this chapter, you should be able to:

Define culture.

Understand how cultural beliefs, values, and attitudes are created, maintained, and transformed through persuasion.

Define cultural trends and illustrate their relationship to persuasion.

Identify several cultural beliefs of American culture.

Identify several American cultural values.

Identify several cultural behaviors and forces.

Understand how consumer culture and multiculturalism affect persuasion.

2005 McGraw-Hill Higher Education

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