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New to This Edition- The third edition includes thoroughly updated citations and recent communication studies integrated throughout.
- Chapter 2, now titled "Verbal Communication: Using Speech and Language," includes new cutting-edge coverage of the development of speech and language and the social construction of reality
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- Chapter 7, "Communicating in Organizations," now includes content related to contemporary management styles as well as a section concerning the implications of the "grapevine" for managers.
- Chapter 8, "Communicating between Cultures," integrates an extensive amount of data from the 2000 Census, and includes examples of recent intercultural conflicts concerning Islamic fundamentalism and the present-day Afghanistan.
- A completely updated chapter on mass communication includes an expanded discussion of how the American media may contribute to the negative perceptions that people in other countries have of Americans.
- A new chapter on professional communication (Chapter 15) focuses on the fields of advertising and public relations to highlight the importance of communication processes in the contemporary workplace.
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2005 McGraw-Hill Higher Education