Introduction to Communication Research Information Center: Table of Contents


		Table of Contents

Introduction to Communication Research, 4/e

John C. Reinard, California State University-- Fullerton

PART 1: INTRODUCTION TO THE FIELD
Chapter 1: The Role of Research in Communication
Chapter 2: Communication Research Problems and Hypotheses

PART 2: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING
Chapter 3: Conceptualizations in Communication Research
Chapter 4: Measurement in Communication Research
Chapter 5: Composing the Communication Argument: The Reasoning and the Evidence

PART 3: DESIGN OF RESEARCH
Chapter 6: Conducting Textual Analyses
Chapter 7: Qualitative Methods: Ethnography, Participant Observation, and Fieldwork
Chapter 8: Content Analysis of Communication
Chapter 9: Design of Descriptive Empirical Research in Communication
Chapter 10: Design of Experimental Research in Communication
Chapter 11: Sampling

PART 4: STATISTICAL ANALYSIS OF DATA
Chapter 12: Descriptive Statistics
Chapter 13: Introductory Inferential Statistics I: Hypothesis Testing with Two Means
Chapter 14: Inferential Statistics II: Beyond Two Means
Chapter 15: Meta-Analysis

APPENDICES
Using Computers to Analyze Data: SPSS
Using Computers to Analyze Data: Excel XP
Using Modern Library Resources
Glossary
Tables: Normal curve, t, F, chi-square
Index of Names
Index of Subjects

Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.