Clearly written explanations of concepts as well as methods. The Stevenson
text has been the long time market leading title because it is understandable
for undergraduate business students. This hallmark of the text results from
the author's devotion to and expereince at teaching combined with thorough
development contributions and suggestions from hundreds of adopters.
Up to date revisions incorporate the latest concepts and applications while
not losing focus on the core concepts of Operations Management.
While some titles may overemphasize the latest hot buzzword, Stevenson integrates
new ideas carefully and appropriately so that students have a long lasting
understanding of the important operations management considerations to carry
forward in the rest of their studies and in their careers.
The Stevenson text has always supported students in applying concepts and
methods, with solved problems, examples, questions, problems, and cases.
Students learn by doing, and the Stevenson text offers more support for 'doing
Operations' than any other.
Learning support for students-the text includes a Student DVD complete
with Excel templates, data files, video clips from companies like Honda,
United Airlines, McDonalds, Louisville Slugger, Disney, and many more, self
quizzes, weblinks, and much more. Students can also use webbased tools such
as the Operations Management Center, the Interactive Operations Management
modules, the many self study tools in the text Online Learning Center, and
more.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2005 McGraw-Hill Higher Education