Forecasts are vital inputs for the design and the operation of the productive systems because they help
managers to anticipate the future. Forecasting techniques can be classified as qualitative or quantitative. Qualitative techniques rely on
judgment, experience, and expertise to formulate forecasts; quantitative techniques rely on the use of historical
data or associations among variables to develop forecasts. Some of the techniques are simple and
others are complex. Some work better than others, but no technique works all the time. Moreover, all forecasts
include a certain degree of inaccuracy, and allowance should be made for this. The techniques generally
assume that the same underlying causal system that existed in the past will continue to exist in the
future. The qualitative techniques described in this chapter include consumer surveys, salesforce estimates,
executive opinions, and manager and staff opinions. Two major quantitative approaches are described:
analysis of time series data and associative techniques. The time series techniques rely strictly on the examination
of historical data; predictions are made by projecting past movements of a variable into the future
without considering specific factors that might influence the variable. Associative techniques
attempt to explicitly identify influencing factors and to incorporate that information into equations that
can be used for predictive purposes. All forecasts tend to be inaccurate; therefore, it is important to provide a measure of accuracy. It is possible
to compute several measures of forecast accuracy that help managers to evaluate the performance of
a given technique and to choose among alternative forecasting techniques. Control of forecasts involves
deciding whether a forecast is performing adequately, typically using a control chart. |