Mary Stewart,
Northern Illinois University School of Art
ISBN: 0072870613 Copyright year: 2006
New to The 2nd Edition
A stronger focus on principles and elements of both design is achieved throughout, with examples clarified and refined throughout the book.
The Key Questions formerly concentrated at the end of each chapter have been interspersed throughout, immediately following their related topics. They probe students on key concepts, helping to reinforce and apply the material.
Multimedia Resources Guides
Content has been updated throughout, including two new chapters. An all-new Chapter Seven, Constructing Meaning, provides a lively and concise introduction to the theory and practice of visual communication; and Chapter Ten, Materials and Methods, presents an expanded, practical discussion of the materials available along with rationales for selecting appropriate materials for a specific work.
The book design has been updated throughout, and almost all images are in full color. Whenever possible the size of each image has been increased. The glossary has been expanded and the bibliography has been reorganized.
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2006 McGraw-Hill Higher Education