International Business: Competing in the Global Marketplace, 5/e
Charles W. L. Hill,
University of Washington
ISBN: 0072873957 Copyright year: 2005
Feature Summary
Eight new part ending video cases, all written by author Charles Hill,
explore current companies and topics and have accompanying video programs,
which
were developed exclusively for the fifth edition of the book. Four of the
videos were
shot on location in coordination with the featured organizations and include
exclusive interviews with executives. (Starbucks: Building Relationships
with Coffee Suppliers, Exporting Popcorn Products to Global Markets Featuring
Cretors & Co.,
Creating a Global Brand Featuring BPAmoco, and The International Monetary
Fund: Economic Aid in South Korea and Uganda).
Each chapter now includes
two exercises titled GlobalEdge Research Tasks, created by Tunga Kiyak
and Tomas Hult of the CIBER Center at Michigan State.
These exercises
challenge students to solve problems similar to those faced by practicing
international business managers and acquaint them with the tools and data real
managers use
and are ideal for web-based courses.
Part ending cases go beyond the mini case and tie together chapter
concepts.
The Focus on Managerial Implications (formerly Implications for
Business) sections at the end of each of the theory and foundation chapters
in Parts One,
Two and
Three explain how theory translates to practice.
Country Focus boxes provide
background on the political, economic, social or cultural aspects of countries
grappling with an international business issue,
raising students' awareness of how national and geographic differences
affect the conduct of international business.
Management Focus boxes provide
lively illustrations of the relevance of chapter material for the practice
of international business.
Hill is renowned for high-quality and current opening
and closing cases that introduce and end each chapter, which stimulate
discussion and show how
chapter
material relates to actual business problems.
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2005 McGraw-Hill Higher Education