International Business: Competing in the Global Marketplace, 5/e
Charles W. L. Hill,
University of Washington
ISBN: 0072873957 Copyright year: 2005
What's New
Eight new part ending video cases, all written by author Charles Hill,
explore current companies and topics and have accompanying video programs,
which
were developed exclusively for the fifth edition of the book. Four of the
videos were
shot on location in coordination with the featured organizations and include
exclusive interviews with executives. (Starbucks: Building Relationships
with Coffee Suppliers, Exporting Popcorn Products to Global Markets Featuring
Cretors & Co.,
Creating a Global Brand Featuring BPAmoco, and The International Monetary
Fund: Economic Aid in South Korea and Uganda).
Each chapter now includes
two exercises titled GlobalEdge Research Tasks, created by Tunga Kiyak
and Tomas Hult of the CIBER Center at Michigan State.
These exercises
challenge students to solve problems similar to those faced by practicing
international business managers and acquaint them with the tools and data real
managers use
and are ideal for web-based courses.
The enhanced Student Resource CD includes
8 video cases linked to the part ending video cases in the text, an interactive
exercise based on Hofstede’s
cultural dimensions, and the Global Business Plan Project, which helps
students create
their own plan for launching a new global business venture.
New material
has been inserted wherever appropriate to reflect recent academic work or
important current events. For example, Chapter 2 now contains
a section
on "The New World Order and Global Terrorism" which discusses
the nature of global terrorism and its implication for international business
in
the wake of the attacks of September 11th, 2001, on the United States.
Chapter 5 has been updated to discuss the new round of talks sponsored
by the WTO
that are aimed at reducing barriers to trade, particularly in agriculture
(the Doha
Round). Chapter 6 now discusses the slump in foreign direct investment
flows that took place in 2001 and 2002. The section on the European Union
in Chapter
8 has been revised to reflect the plans to admit ten more member states
into the EU on May 1st, 2004. In Chapter 12, there have been additions
to the
section discussing how multinationals can gain a competitive advantage
by leveraging
skills between subsidiaries, reflecting the substantial academic research
addressing this issue that has been published in recent years.
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2005 McGraw-Hill Higher Education