Read each question carefully and then select the best answer.

The Mass Media as a Power Institution, Martin N. Marger

1		The corporate control of the mass media in the United States
			A)	extends only to television media
			B)	is atypical compared to other United States industries
			C)	constitutes an oligopoly
			D)	is illegal
2		What is the major source of newspaper stories?
			A)	public events
			B)	White House press releases
			C)	customer call-ins
			D)	wire service companies like Associated Press or United Press International
3		Marger states that in modern society, only ________ have the resources to employ the media regularly and effectively.
			A)	the family and religious denominations
			B)	large consumer groups and non-profit organizations
			C)	government and big business
			D)	government and the military
4		According to Marger, the primary objective of the mass media is to promote publicity and awareness, contrary to the usual capitalistic goal held by most major enterprises of maximizing profits.
			A)	True
			B)	False
5		Marger argues that the mass media is unable to present material to the public in a thorough and critical manner largely because of their reliance on profits from commercials.
			A)	True
			B)	False

Media Magic: Making Class Invisible, Gregory Mantsios

6		Mantsios argues the media has so much power for all of the following reasons EXCEPT
			A)	the media molds public consciousness
			B)	the media are controlled by oligopolies
			C)	the media makes incredible profits
			D)	the media provides fair and accurate coverage of news events
7		According to Mantsios, the media portrays the poor in all of the following ways EXCEPT
			A)	the poor are victims of welfare
			B)	the poor are down on their luck
			C)	the poor do not exist
			D)	the poor only have themselves to blame
8		One problem of media representations of poor and minority people is that
			A)	the working class and the upper class hate poor people
			B)	many middle class white people learn to fear people of color
			C)	the largest proportion of portrayals of poor people are white people
			D)	all poor people are people of color
9		Mantsios believes that the mass media makes social class invisible.
			A)	True
			B)	False
10		The mass media is egalitarian in its presentation of social class.
			A)	True
			B)	False

Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives, Todd Gitlin

11		Gitlin argues that American popular culture
			A)	is a global lingua franca
			B)	is homogenized to reflect only one culture
			C)	is only available in some foreign countries
			D)	is of a poor and mass produced quality
12		In 2000, foreign revenues for all film and video revenues averaged ________?
			A)	6%
			B)	23%
			C)	37%
			D)	58%
13		Gitlin argues that the globalization of American media is driven by
			A)	supply only, not much demand
			B)	demand only, not much supply
			C)	both supply and demand
			D)	neither supply nor demand in this artificial market
14		Hollywood exports "American" popular culture only.
			A)	True
			B)	False
15		Gitlin argues we should curtail the flow of American popular culture to the rest of the world.
			A)	True
			B)	False